Tumblr → WordPress · End-to-end migration
Tumblr to WordPress Migration Service
- All your Tumblr posts, tags and media migrated to a platform you actually own
- Your blog design rebuilt in WordPress with proper SEO and growth tools
- Existing URLs and meta data preserved with 301 redirects in place
We would highly recommend Square Internet. The service was friendly, professional and responsive. We were working with a tight deadline and they not only rose to the challenge, but exceeded our expectations. We are delighted with our website and will continue to use them for ongoing support and training.
Charlotte Hinks
Director, Acacia Coaching
Why Move From Tumblr To WordPress?
Moving from Tumblr to WordPress gives you full ownership of your content, proper SEO tools, and the ability to monetise your blog with e-commerce, paid memberships or advertising — none of which Tumblr supports properly. These are the four main reasons bloggers make the switch.
You own your content
On Tumblr, your content lives on someone else’s platform. Tumblr has changed hands twice in recent years, and each time the rules changed with it. WordPress gives you a self-hosted site that nobody can take away, restrict or monetise without your say-so.
Proper monetisation options
Tumblr’s monetisation tools are extremely limited. WordPress has over 60,000 plugins covering e-commerce, memberships, paid newsletters, lead generation and advertising. Whatever your business model, WordPress can support it out of the box.
SEO you can actually control
Tumblr gives you very little control over how your content appears in search results. WordPress with a plugin like Yoast or Rank Math gives you full control over meta titles, descriptions, schema markup, sitemaps and canonical URLs on every single post.
A bigger community & support pool
WordPress powers over 40% of the web, with developers, designers, themes and plugins available everywhere. Tumblr has a passionate user community, but very little in the way of professional development support if you want to customise or extend your site.
Why us
Problems With Automated Tumblr To WordPress
Migration Services
Automated Migration Services
Square Internet
How it works
How Does Our Tumblr To WordPress Migration Service Work?
Our Tumblr to WordPress migration service works in three stages: first we rebuild your blog in WordPress, matching your existing design and setting up the correct tag and category structure. Then we run a bespoke migration script to extract your Tumblr posts, post types and media and import them correctly into WordPress. Finally, we test everything before going live, making sure all post types are present, URLs are correct and 301 redirects are in place.
Rebuilding Your Tumblr Blog In WordPress
We start by recreating your blog in WordPress, matching the look and feel of your Tumblr theme. If you want to take the opportunity to refresh the design at the same time, we can do that too. We recommend Elementor for most builds, giving you full control over your layouts without needing a developer every time you want to change something.
Content Mapping
Tumblr’s export includes your posts, tags and reblogs, but automated tools consistently lose data in translation. We write a bespoke migration script that maps your Tumblr posts and post types correctly into WordPress, so text posts, photo posts and linked content all land in the right place with their publish dates and URLs intact.
Testing & Going Live
Once the content is in and the site is built, we check everything thoroughly before going live: all posts present, URLs correct, 301 redirects in place, and any third-party integrations working. We don’t hand over until you’ve reviewed the site and signed it off. After launch, we offer ongoing WordPress support if you need it.
Our customers rate us EXCELLENT.
The team
The Team Behind Your Tumblr To WordPress Migration
James is the owner of Square Internet and is responsible for making sure everything runs like a well oiled machine.
Danilo is a skilled senior full stack WordPress developer with years of experience building, debugging and optimising WordPress sites.
Martin is a certified ScrumMaster (CSM)® and has 8 years experience in the software industry. He is responsible for managing our WordPress support projects and ensuring that work is completed in full to deadline.
From our end, customers have been very happy with the sites your team put together. Quite a few have had zero requested revisions and had us immediately update their DNS. We really appreciate your help and high-quality work.
Pre-launch checklist
Tumblr to WordPress Migration Checklist
Is your Tumblr to WordPress migration running on a staging environment, away from your live blog? Your existing Tumblr should stay live and accessible throughout. Never point a domain at an untested WordPress install.
Have all your Tumblr post types (text, photo, link, video) come across correctly in WordPress, with the right slugs, tags and featured images in place?
Does your WordPress site have the same design and functionality? Check that all functionality works as it should, it could be different on WordPress
Is your newly migrated site fully mobile responsive? If it wasn’t before, should it be now?
Use view page source by right clicking with your mouse on a page or post to check that the meta data is correct and matches your old site
Ensure that you are using the correct domain prefix, if you are using www on your old website, your new site on WordPress should do the same
Check that any scripts used for marketing, analytics or embedding third party services have been placed in the correct place on your new WordPress website, or these services may break
Frequently asked questions about Tumblr to WordPress migrations
Your Tumblr followers follow your Tumblr account, not your domain, so they won’t automatically follow your new WordPress site. We recommend publishing a final Tumblr post with a link to your new site, and setting up 301 redirects on your custom domain so anyone who visits via your old Tumblr URL lands on your new WordPress content.
No — protecting your search visibility is one of the main reasons to migrate properly. We preserve your existing URL structure, page titles and meta data, and put any required 301 redirects in place so that link equity carries over. This is exactly where automated tools fall down, and exactly where a hand-built migration protects you.
No. We build and test your new WordPress site on a separate staging environment, completely away from your live site and your customers. Your current Tumblr blog stays online and untouched the entire time. We only switch over to the new website once it has been fully tested and signed off by you.
No. Automated tools are unreliable and struggle even with the simplest blogs. They routinely mangle content, tags and formatting. We map your Tumblr posts to the correct fields in WordPress, so posts, media and tags all land in the right place. Your new site is then built on top.
We can work with whichever framework you’re comfortable with. For most clients we recommend Elementor as the most cost-effective and easy-to-maintain option, but if you prefer Gutenberg, a custom theme or another builder, we’re happy to build to that.
Every site is different, so we price each migration individually based on the number of templates, the volume of content and the complexity of functionality. Most projects fall between the £2,000 to £5,000 range. Fill in the form below with a link to your current site and we’ll get back in touch to provide a quote.
Due to our thorough testing process, your site will go live seamlessly. However, we will be on hand to assist should any teething issues arise, and many clients choose to move onto one of our ongoing WordPress maintenance plans for updates, backups, security and support.
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