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Welcome to another Woocommerce tutorial on Mailchimp and Woocommerce.

In this tutorial I will be telling you how Mailchimp & Woocommerce work together and how you can get them both working in tandem on your website.

Mailchimp and Woocommerce

The title should actually read Mailchimp and WordPress, because Woocommerce is a plugin for WordPress.

Mailchimp integrates out of the box with WordPress easily through several plugins. Connecting your Mailchimp account to your WordPress and Woocommerce store is easy.

First of all, you need to have a Mailchimp account setup. Then you need to find a plugin that will allow you to connect your Mailchimp account to your store.

Mailchimp Plugins

Mailchimp plugins connect Mailchimp and Woocommerce.

Everytime a customer makes a purchase on your store you will receive their email address, which is super valuable and obviously you are going to want to feed this data through to a relevant Mailchimp list to further nurture these new customers and increase their lifetime value over time through email marketing.

There are several Mailchimp plugins on the market that will allow you to do this:

  1. Woocommerce Mailchimp

This plugin allows you to integrate Mailchimp with Woocommerce and automatically subscribes customers to a Mailchimp list that you designate when they place an order.

This is exactly the kind of integration you want to make sure your Mailchimp list continues to grow properly.

Mailchimp and Woocommerce

2. Mailchimp for Woocommerce

This is the official Woocommerce Mailchimp integration plugin.

This plugin allows you to:

  • Sync your Mailchimp lists with purchase data
  • Set up marketing automation, including abandoned cart automation
  • Auomatically emebed a popup form that allows you to convert customers into subscribers
  • Track and segment your data based on purchase history and purchase frequency
  • Embed discount codes that you create in Woocommerce to your Mailchimp emails with a discount code block in the editor

Pretty useful, right?

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James Thomas

James is the owner of Square Internet and helps build, grow and scale WordPress based businesses for a living.