In this article (and video) I’m going to be showing you how to check if Google Analytics is setup on your website.
What is Google Analytics?
Google Analytics is a free to use analytics platform or your website. Think of Google Analytics as the performance hub for your website, it’s really quite amazing the amount of data you can get for free from your Google Analytics dashboard, if you have configured it to work with your website.
Using Google Analytics you can track and measure the following:
- Unique visitors to your website
- Where these visitors have come from
- Which devices they are using
- How long they spend on their website
- Which page they land on
- Where they exit your website
- Any actions they take on your website (filling out a form, clicking a button, placing a call)
- The performance of your website month to month
- An overview of which channels your visitors come from (organic, direct, referral, other)
So if you’re new to Google Analytics, I strongly recommend getting it installed and then getting to grips with it over the next few months.
Is it setup on my website?
So, Google Analytics is awesome! But how do you check if it’s setup on your website? Thankfully, you can check using these simple steps:
- Navigate to your domain.
- Hover your mouse over any part of the screen.
- Right click.
- Click on ‘View source’.
- Type control + F on windows and command + f on Mac.
- In the search box that pops up, search for ‘analytics’.
- If you have your UA tracking code to hand, use that instead.
How else can I check?
Another obvious red flag is if you have been given a Google Analytics account, or set one up yourself, and there is no data showing (or 0 visits across the board).
Google Analytics should even log your own visits, unless you’ve specified to exclude your IP address or created a view to do this.
If you are still in the dark and not sure whether your Google Analytics has been set up correctly, ask for your developer to sendyour unique Google Analytics Tracking ID, which uses the format of UA + 8 numbers + 1 number: <UA-00000000-1>.
Once you have your unique Tracking ID, you can use the above method of view page source and CTRL + F to search for this code on your site. If you can’t find it, something’s obviously not right! Ask your web developer why the code isn’t installed or for any explanation of why you can’t find it using this method.